Startup Generator and Investor
Mercury Startups develops startups and invests in those founded by others.
Startup criteria
A business model enabled by new technology
that is first in a new category and
positioned for market leadership
Louis Borders, the founder of Mercury Startups, is continuing the strategy he developed when founding and building Borders Books (first books and music superstore, expert systems) and Webvan (first full-line digital supermarket, Internet for commerce).
Startups
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Media Distribution